Corporate Design, Positioning, Wording, Visual Identity and Webdesign for the »Bundesakademie für kulturelle Bildung Wolfenbüttel«. The »ba« is a place for art, culture and their intermediaries. With conferences, colloquia and workshop discussions, the Academy operates as a forum for public cultural policy and cultural professional discourse and quality in six departments. The work of the Academy produces knowledge in words, but hardly in pictures. The new visual appearance is marked by a strong typography and fanses extensive knowledge out, all media invite to study. The tricky processing makes fun and relaxes, the complex offer shines through clarity.