Poster, Flyers, Letterhead and Business Cards, Corporate Design and Wording for the Memberclub of the Jewish Museum Berlin. The corporate name »Gesellschaft der Freunde und Förderer der Stiftung Jüdisches Museum Berlin e.V.« is officially correct but as a brand unattractive, the short »Freunde Jüdisches Museum« makes the club concise! The logo is clearly related to the logo of the Museum and the sun of the logo opens itself to a circle of friends. In this circle diverse members find a home: active friends, that revive the club and supporters that occur in the background. All media captures the Libeskind architecture in style and format. The motto »Freunde werden!« unites and invites.