Corporate ReDesign inclusive Positioning, Visual Identity, Web design for the Berlin-based theatre GRIPS. The Makeover of the well-known theatre demanded a feeling for the tradition and past, but also new encouragement for the new medial opportunities to reach different target groups. The redesign of the logo supports the old brand and a font with a wide range suits to diverse plays and formats. The self-confident neon red address all three target audiences and unites the diverse media.
Photoshooting with Hans from 20ZollMedia